I just finished the book “Four Seasons” about the founding of the Four Seasons hotel, and there’s one thing that really stuck with me.

4 pieces of advice I wish I would have received earlier as a designer / founder:

Finding a balance between big bets vs smaller incremental improvements is something every company wrestles with.

I often see three barriers holding designers back:

PSA for all you product designers out there who like to use “Lorem ipsum” in your work: don’t do it.

In studying some of the iconic designers of our generation, I noticed one interesting trait: they excel in both quality AND quantity.

Advice I wish I would have followed sooner: don’t try to design for everyone.

Question I hear a lot…

Design is way more than the way something looks, it’s how something works.

I see this over and over again.