Stop Using Lorem Ipsum

PSA for all the product designers out there who like to use “Lorem ipsum” in your designs: don’t do it.

Even if you’re not a great wordsmith, just take an extra 60 seconds to write in real text that conveys the essence of the message. We call this “directional copy” in our team.

Why bother? Because it's a game-changer.

When your product manager, engineer, or marketing team colleague drops by for a review, they will be able to give you much better feedback.

Design and copy are two sides of the same coin. Ignoring the words is like leaving your design half-baked.

This small adjustment in your workflow will get you sharper feedback and help you create a product that slaps.